Specialty Inks and Finishes
Specialty Inks and Finishes

Grab readers’ attention and elevate your message with premium colors and finishes that create dramatic effects and experiences.

Add impact and draw attention to your mailpiece.
Add impact and draw attention to your mailpiece.

Go beyond the world of conventional four-color printing with additional inks and finishes that can add dimensionality, presence, and a premium feel. From metallic and fluorescent colors to inks that change color with heat or light, and with spot gloss finishes and soft-textured coating, specialty inks will make your mailpieces stand out.
Specialty inks and finishes can convey a sense of luxury and can create dramatic effects and enhance reader experiences. Scratch-off inks are effective for promotions, and reactive inks change color when exposed to heat, sunlight or water.
These attention-grabbing inks can drive memorability, brand differentiation, increased engagement, and improved response rates.

Consider these eye–catching inks and finishes to help your mailpiece stand out.

Create a Sense of Luxury with Specialty Inks

Metallic

Creates a shiny, reflective finish in gold, silver, and copper tones

Color-Changing

Thermochromic inks change color with temperature, photochromic inks are sensitive to UV light or sunlight, and hydrochromic inks can reveal hidden messages or images when wet

Fluorescent

Neon-like colors that stand out under UV light

Attract Attention with Specialty Finishes

Spot UV Coating

Adds a glossy finish to specific areas

Embossing/Debossing

Creates raised or recessed designs for a tactile effect

Foil Stamping

Applies a metallic foil to specific areas for a luxurious touch

Soft-textured Coating

A velvety finish that gives a feeling of elegance to envelopes or mailpieces

See It in Action

See the impact of specialty inks. Claim your free Irresistible Mail® book today to see how moving beyond the usual colors can add impact and draw attention to your brand.
The Irresistible Mail book: Innovation that Delivers
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A Bridge to the Digital Realm
AR, VR and Mixed Reality
Near Field Communication (NFC)
Voice-Enabled Mail
Informed Delivery® Notifications
Techniques for Stellar Engagement
Sensory Treatments
Specialty Inks
Interactive Elements
An Experience that Connects
Variable Data Printing
Artificial Intelligence
Precision Targeting
Advancing Sustainability in Mail
Sustainable Practices
Animation