Go beyond the world of conventional four-color printing with additional inks and finishes that can add dimensionality, presence, and a premium feel. From metallic and fluorescent colors to inks that change color with heat or light, and with spot gloss finishes and soft-textured coating, specialty inks will make your mailpieces stand out.
Specialty inks and finishes can convey a sense of luxury and can create dramatic effects and enhance reader experiences. Scratch-off inks are effective for promotions, and reactive inks change color when exposed to heat, sunlight or water.
These attention-grabbing inks can drive memorability, brand differentiation, increased engagement, and improved response rates.