It’s good business to pay attention to sustainability. Using data to reach only people who are highly likely to engage with your message saves materials and creates more bang for your marketing dollar. Biodegradable inks can produce sharper and brighter colors, are lower in volatile organic compounds (VOCs) emissions, and are more sustainable to produce. Using recycled and sustainably produced paper allows you to print on lighter stock for the same effect.
About 44% of global consumers said they were more likely to buy from a brand with a clear commitment to sustainability.1