Precision Targeting
Precision Targeting

Deliver your most powerful messages to your most receptive audiences by using advanced analytics to make direct mail and customer data work together.

Advanced Analytics
Advanced Analytics

Use advanced analytics and technology to comb through what you know about your customers to enhance the effectiveness and precision of your campaigns.

Find and engage your true core audience by using advanced analytics to increase the relevance and personalization of your mailpieces. Target them more accurately, enhancing their experience with less waste.

Using Next-Level Analytics
Using Next-Level Analytics

Direct mail has evolved into a highly targeted part of your multichannel marketing mix. Different parts of your audience will respond to different things.

Here are some of the ways you can make sure that the right message reaches the right person at the right time:

Create highly specific audience segments and lookalikes, using detailed demographic, behavioral, and psychographic data.

Create cohesive and engaging cross-channel marketing efforts using up-to-date data generated by your online channels—commerce, social, support, and email activity.

Predict response rates by leveraging historical data and machine learning.

Trigger direct mail based on a customer’s real-time actions online, such as visiting a website, viewing an item, or abandoning a shopping cart.

See It in Action

Uncover the transformative potential of advanced direct mail. Claim your free Irresistible Mail® book today to see how bridging the gap between print and digital marketing can add impact to your brand.
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Sensory Treatments
Specialty Inks
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Artificial Intelligence
Precision Targeting
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