Capture your audience from the moment they tear open the envelope to when they interact with the mailpiece. Elements such as pop-ups, die-cut windows, or pull tabs create interactive experiences that turn readers into active participants.
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Interactive ElementsInteractive Elements
Adding interactive elements to your mailpiece can help your message jump off the page, offering unique ways to showcase products or offers.
Drive engagement with interactivity.Drive engagement with interactivity.
Examples of Interactive ElementsExamples of Interactive Elements
Pop-Ups
3D pop-ups are a high-impact engagement device that offers a unique and highly memorable showcase that stands out above all others.
Die-Cut Windows
Creating cut-outs in a mailpiece allows a view of material inside, teasing curiosity and encouraging recipients to open and explore.
Pull Tabs
Use pull tabs as a tactile device to reveal important information such as discount codes, prize information, or additional product details.
Detachable Elements
Allow recipients to remove part of the mailpiece and retain it, offering a tangible incentive or reward. Membership or symbolic credit cards, business cards, keepsakes, loyalty programs, or event tickets extend your mailpieces’ impact.
Scratch-Off Areas
Add an element of mystery and surprise to your mailpieces, inviting engagement to see hidden messages such as discounts or special offers.
Zip Strips
Perforated tearable strips provide a convenient and satisfying means of opening a mailpiece or revealing an inside page.
Video Mailer
Build a high-impact mailpiece around a video screen, creating a true multimedia experience that delivers your brand’s message anywhere with no internet required.
See It in Action
Experience interactive innovations for yourself. Claim your free Irresistible Mail® book today to see the interactive elements that can engage readers and drive response.
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The Irresistible Mail book: Innovation that Delivers
- A Bridge to the Digital Realm
- AR, VR and Mixed Reality
- Near Field Communication (NFC)
- Voice-Enabled Mail
- Informed Delivery® Notifications
- Techniques for Stellar Engagement
- Sensory Treatments
- Specialty Inks
- Interactive Elements
- An Experience that Connects
- Variable Data Printing
- Artificial Intelligence
- Precision Targeting
- Advancing Sustainability in Mail
- Sustainable Practices
Animation