Voice-enabled mail allows mailers to create immersive experiences that drive engagement by bridging the gap between the analog and digital worlds. By giving them well-crafted voice prompts, prospects and customers can get information about products—and even buy them—simply by speaking to their digital assistants.
57% of U.S. consumers perform a voice search at least once a month.1
57%
Mailpieces can include voice-activated calls to action that might consist of a code, keyword or other verbal cue that recipients can speak to trigger a digital action or experience. Those cues could launch a webpage, a video, or a music file. They could even book an appointment or start their purchase journey.
Voice activation can even be a shortcut to removing the complexity of phones or computers from your marketing efforts. Instead of asking recipients to enter a complex browser URL on their device, imagine the power of telling them to simply "Say this."
Combining voice with direct mail creates an experience that builds upon and reinforces the strengths of each, enhancing engagement, creating personalized interactions, and driving measurable improvements in campaign effectiveness.