Voice‑Enabled Mail
Voice‑Enabled Mail

Harness the power of your customers’ voices to turn your brand’s printed message into action.

Consumers love their digital voice assistants.
Consumers love their digital voice assistants.

Voice-enabled mail allows mailers to create immersive experiences that drive engagement by bridging the gap between the analog and digital worlds. By giving them well-crafted voice prompts, prospects and customers can get information about products—and even buy them—simply by speaking to their digital assistants.

57% of U.S. consumers perform a voice search at least once a month.1

57%

Mailpieces can include voice-activated calls to action that might consist of a code, keyword or other verbal cue that recipients can speak to trigger a digital action or experience. Those cues could launch a webpage, a video, or a music file. They could even book an appointment or start their purchase journey.
Voice activation can even be a shortcut to removing the complexity of phones or computers from your marketing efforts. Instead of asking recipients to enter a complex browser URL on their device, imagine the power of telling them to simply "Say this."
Combining voice with direct mail creates an experience that builds upon and reinforces the strengths of each, enhancing engagement, creating personalized interactions, and driving measurable improvements in campaign effectiveness.

Things to Consider

In designing a voice-enabled mailpiece, know your audience and the platforms they use.

Create natural, conversational content optimized for voice activation. Continually iterate, test and optimize strategies based on analytics and user feedback. And integrate voice marketing into your broader multiplatform ecosystem to create consistent brand experiences.
1 “Frequency of use of voice assistants in the United States, United Kingdom, and Germany in 2022,” Statista.

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Uncover the transformative potential of advanced direct mail. Claim your free Irresistible Mail® book today to see how bridging the gap between print and digital marketing can add impact to your brand.
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AR, VR and Mixed Reality
Near Field Communication (NFC)
Voice-Enabled Mail
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Techniques for Stellar Engagement
Sensory Treatments
Specialty Inks
Interactive Elements
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Artificial Intelligence
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