The AI revolution is transforming all aspects of marketing campaigns, with the capability to process complex information and deliver powerful customer insights. Though AI tools can bring greater ease and efficiency—it’s what teams do with the data that’s at the heart of crafting innovative direct mail that converts.
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Artificial Intelligence (AI)Artificial Intelligence (AI)
All eyes are on AI right now, exploring tools that are changing the way people work, shop, and create. AI enables more advanced knowledge-gathering, more efficient strategies, and more precise tailoring—which can take direct mail’s ability to deepen customer connections to stratospheric heights.
Balance automation with human connection.Balance automation with human connection.
How AI Technology Can Fuel Direct Mail PerformanceHow AI Technology Can Fuel Direct Mail Performance
Reach Highly Relevant Audiences
AI can identify the unique characteristics of your best customers and use lookalike modeling to find similar audiences to target with mail. This helps maximize response rates and ROI, using advanced data processing and predictive analytics to adapt in real time.
Build Compelling Personalization
Automatically generate personalized messages, offers, and visuals that resonate based on individual preferences, past purchases, browsing history, and demographic information.
Cultivate a Consistent Brand Presence
With AI-powered customer journey mapping, you can create a cohesive and personalized experience across multiple touchpoints, ensuring consistency and relevance throughout.
Continuously Improve Performance
AI tools can automate multivariate testing, accurately track conversions, and gather real-time insights into customer behavior, providing a wealth of valuable data for future direct mail campaigns.
See What's Possible
Uncover the transformative potential of advanced direct mail. Claim your free Irresistible Mail® book today to experience the full impact of hyper-personalized mail campaigns.
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The Irresistible Mail book: Innovation that Delivers
- A Bridge to the Digital Realm
- AR, VR and Mixed Reality
- Near Field Communication (NFC)
- Voice-Enabled Mail
- Informed Delivery® Notifications
- Techniques for Stellar Engagement
- Sensory Treatments
- Specialty Inks
- Interactive Elements
- An Experience that Connects
- Variable Data Printing
- Artificial Intelligence
- Precision Targeting
- Advancing Sustainability in Mail
- Sustainable Practices
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