Artificial Intelligence (AI)
Artificial Intelligence (AI)

All eyes are on AI right now, exploring tools that are changing the way people work, shop, and create. AI enables more advanced knowledge-gathering, more efficient strategies, and more precise tailoring—which can take direct mail’s ability to deepen customer connections to stratospheric heights.

Balance automation with human connection.
Balance automation with human connection.

The AI revolution is transforming all aspects of marketing campaigns, with the capability to process complex information and deliver powerful customer insights. Though AI tools can bring greater ease and efficiency—it’s what teams do with the data that’s at the heart of crafting innovative direct mail that converts.

How AI Technology Can Fuel Direct Mail Performance
How AI Technology Can Fuel Direct Mail Performance

Reach Highly Relevant Audiences

AI can identify the unique characteristics of your best customers and use lookalike modeling to find similar audiences to target with mail. This helps maximize response rates and ROI, using advanced data processing and predictive analytics to adapt in real time.

Build Compelling Personalization

Automatically generate personalized messages, offers, and visuals that resonate based on individual preferences, past purchases, browsing history, and demographic information.

Cultivate a Consistent Brand Presence

With AI-powered customer journey mapping, you can create a cohesive and personalized experience across multiple touchpoints, ensuring consistency and relevance throughout.

Continuously Improve Performance

AI tools can automate multivariate testing, accurately track conversions, and gather real-time insights into customer behavior, providing a wealth of valuable data for future direct mail campaigns.

See What's Possible

Uncover the transformative potential of advanced direct mail. Claim your free Irresistible Mail® book today to experience the full impact of hyper-personalized mail campaigns.
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A Bridge to the Digital Realm
AR, VR and Mixed Reality
Near Field Communication (NFC)
Voice-Enabled Mail
Informed Delivery® Notifications
Techniques for Stellar Engagement
Sensory Treatments
Specialty Inks
Interactive Elements
An Experience that Connects
Variable Data Printing
Artificial Intelligence
Precision Targeting
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