Sensory Treatments
Sensory Treatments

Physical materials have a profound impact on emotions and memory. The way a mailpiece looks and feels encourages more time spent and forges a connection no other medium can.

Leave a lasting impression.
Leave a lasting impression.

From the first moment at the mailbox, a direct mailpiece can compel engagement with the weight and feel of its paper. The magic will continue to unfold inside where various unique treatments can help stir feelings, provide a tactile adventure, and enhance your brand message.

Scent

Scent has a powerful connection to memory. Spark brand recall and a deeper connection through varnishes, coatings, or labels that infuse unique aromas.

Sight

Designs that incorporate foil stamping or special visual effects, such as holographs, filters, and lenticulars, add a dimensionality that enhances the story your mailpiece can tell.

Sound

Delight your recipients, and show off your creativity with crinkly paper or even sound chips or speakers included in your paper mailpiece.

Taste

Offer an experience unlike any other by incorporating small sealed samples of an edible product.

Texture

Papers and treatments that are soft to the touch, leathery, sandy, or embossed add depth to a piece, evoking the essence of your brand. Depending on the message you want to convey, there’s an option just right for you.

Examples of Paper Finishes

Coated

For crisp details, with varying amounts of sheen

Matte

Totally flat finish with no reflective qualities.

Dull

Smooth finish with low shine; prints with brighter colors.

Satin

Soft sheen finish, part way between matte and gloss.

Gloss

Ultra-smooth reflective finish for vibrant colors.

Uncoated

For softer, more natural texture

Smooth

Clean surface that takes ink well.

Vellum

Parchment-like, often used for important documents.

Linen

Textured surface; can add an air of elegance.

Felt

High-end soft finish often used for embossing or covers.

See It in Action

Experience these innovations for yourself. Claim your free Irresistible Mail® book today to see, feel, and smell the sensory innovations that an online retailer uses to its advantage.
The Irresistible Mail book: Innovation that Delivers
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Specialty Inks
Interactive Elements
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Variable Data Printing
Artificial Intelligence
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Animation